Per unit and rate questions

A rate is one quantity divided by another. These questions are easy arithmetic wrapped in wording designed to make you divide the wrong way round.

On this page
  1. Which way to divide
  2. Worked example
  3. Averages of averages
  4. Sense-checking

1. Which way to divide

The unit of the answer tells you the division. Read the unit in the question before anything else.

"Per" always means "divided by the thing that follows". If you can say the unit out loud, you have the formula.

2. Worked example: average price per unit

The table below shows the number of units sold and the revenue for each product.

Product C 1,250 units / £7,500
Product A 950 units / £11,400
Product D 1,400 units / £19,600
Product B 1,500 units / £9,000

What is the average price per unit for Product C?

How to work it

Three of the four rows are there to see whether you read the row name. This is the same skipping skill as a table question.

3. You cannot average an average

If Product C sells at £6 per unit and Product A at £12, the average price across both is not £9 unless they sold the same number of units.

This is a weighted average, and the unweighted answer (£9.00) is always offered as an option.

4. Sense-checking the answer

Rates have an intuitive size. Before you commit:

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